Technology Human Digital Marketing

I am excited to be a contributor to the Digital Marketing 2.0 blog. I thought I would use this introductory post to cover my background, my worldview and what I will focus on for future posts. I am a former Information Technology (IT) executive who spent the last 30 years leading global technology organizations for such firms as CS First Boston, JP Morgan and Legg Mason. Since leaving the enterprise world, I have started an independent practice devoted to strategic consulting, public speaking and writing. I maintain a blog at www.dangreller.com that explores the influence of various scientific disciplines on the management of information technology. I am also at work on a book that will follow the same themes as my personal blog. It will be available through Amazon in the Spring of 2012.

My 30 years as an IT practitioner inside the enterprise has driven home one theme: People focus too much on the nuts and bolts of their craft. They are insufficiently inspired by outside disciplines that can contribute to their professional effectiveness. In my field of IT, the focus is squarely on technical competence. Most IT professionals spend their careers learning new programming languages and gaining technical certifications. Their self-worth and organizational value is measured by the number of acronyms they can accumulate on their resume. In my view, a balanced focus involving outside disciplines would ultimately lead to a more complete and effective professional capability. Specifically, I believe that studying Psychology, Economics and Probability/Statistics would make the average IT professional (and most knowledge workers) more effective. Being exposed to such concepts as cognitive biases, unintended consequences and regression to the mean would enhance self-awareness, interpersonal skills and decision making.

Moving forward I hope to keep you informed and entertained by exploring a series of topics that examine the intersection of technology, human nature and digital marketing. I am especially fond of taking an historical approach, looking to apply lessons of the past to challenges of the day. Some of the themes I expect to tackle are as follows:

  • The Newlywed Game: The critical relationship between the CIO and CMO in digitial marketing strategy
  • Punch Cards to Social Media: The evolving history of IT in the enterprise
  • Risky Business – How to move forward with innovative technology without jeopardizing your brand
  • The Four Horsemen of the 2.0 Age – Cloud, Mobile, Social, Big Data
  • Nature vs. Nurture – The role of human universals in the workplace and marketplace
  • I look forward to an active and engaging dialogue with you moving forward.
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